• eCommerce

Taking Halloween online: from superstition to super profits

Halloween celebrations have exploded across the UK in the last decade with Halloween advertising leading shoppers to spend a whopping £474m in 2019 on fancy costumes, accessories, and themed parties, ranking it as the second most celebrated event in the UK, after New Years Eve. After almost two years of lockdown and restrictions brought on by the pandemic, a Halloween bonanza of consumer spending and fancy dress celebrations is expected with a significant increase in Halloween-related sales this year when compared to 2020.

  • eCommerce


eBay is one of the most popular and longest-running marketplaces. Its bidding system, combined with instant purchases, offers a unique experience when it comes to buying new and second-hand products.

When a user bids or decides to opt for the Buy Now option on eBay, the question arises as to which payment methods they can use. As a seller, it’s best to offer a wide range of options for users, so that they can always find their preferred payment method which encourages them to bid or directly purchase your products.

  • eCommerce


An online shop must be available in multilingual format in order to reach the greatest number of users. Online trade has the huge advantage of being able to cross the geographical barriers that limit business opportunities for the majority of traditional companies.

Selling in other countries is made possible thanks to e-commerce – but in order to do so, the site must be available in the language of its users in order to obtain the greatest number of sales possible.

Below, we’ll see why it’s so important to offer your online shop in different languages and how you can make your PrestaShop, WooCommerce or Shopify store multilingual.

  • eCommerce


AliExpress is the world’s largest marketplace, together with Amazon, although it specialises in very low-priced products. A huge quantity of products is available for sale on this online market, uploaded to the platform by thousands of sellers who have chosen to adopt this business model. Such is the quantity of items available on AliExpress that often it can be different to navigate or even to find items without using the platform’s search engine.

The best-selling products on AliExpress are indicative of users’ purchasing intentions and may serve as a reference to use in your own e-commerce shop or business projects under the drop-shipping model.

  • eCommerce


It’s very important for any online shop to reach a high level of visibility, as this will increase its chances of making sales. Techniques to optimise a website for search engines are a fundamental exercise in order to ensure that an e-commerce shop appears in the top rankings of Google results pages, therefore resulting in a greater number of users viewing its product pages.

If you choose an e-commerce platform like Magento, SEO should be your fundamental tool to optimise the shop and successfully offer the best user experience in order to achieve greater web rankings and increase conversions.

  • eCommerce


On the market today, there is a wide range of choices available for anyone looking to create a professional e-commerce site, with some of the most well-known being PrestaShop, Magento, Shopify and WooCommerce. Shopware is an innovative solution through which to create online shops, with an ever-increasing user base thanks to the many advantages it offers and its dedication to innovation and adaptability to meet the current needs of digital business.

Although Shopware may be a somewhat lesser-known solution, more and more big names are opting for this platform to create virtual shops – such as Aston Martin, Philips, or M&M, among others.

  • eCommerce


Many companies do not give Pinterest the importance that it has as a social network to reach a greater number of customers as well as potential customers. However, in this visual social network you can establish digital marketing strategies to attract a large amount of web traffic made up of users really interested in the products and services that your company offers.

With Pinterest Business it is easier to use this social network for commercial purposes, with the aim of attracting users who end up purchasing products and services in the business's online store.

  • eCommerce

Checkout Process Best Practices To Increase Your eCommerce Site’s Conversion Rate

If you are looking to increase your site’s conversion, lower digital cart’s abandonment rate, and remain competitive in a growing market, following checkout process best practices is just as important as working on your site’s design.

  • eCommerce

Meet the new customer - How Generation Z are fuelling online demand in the UK

Gen Z shopping habits are shaping the online and retail future and brands need to meet their high expectations. As they return to university in the UK at the end of September there is renewed hope for this hard-hit but resilient group of young but driven people.

  • eCommerce

How to grow a small business

Growing an online business is not easy. In the early days, you feel motivated and inspired. You have a long list of things to do and achieve. However, you then hit a plateau. You are bumbling along, but you’re not really taking any strides forward. Sounds familiar? You are not alone. A lot of people find themselves in this position after a while. It’s not the end, though. It’s the next chapter!