The fusion of digital and physical shopping has carved the path for an omnichannel approach in retail, fundamentally changing how sellers connect with their customers. This transformation is primarily driven by advanced technologies and the shifting expectations of today's consumers, who are looking for seamless, integrated shopping experiences across all channels.

A transformation is underway in the world of retail, led by evolving customer expectations and advanced technologies. This has ushered in an era where £52 billion of online sales have depended on brick-and-mortar stores, signalling the importance of a holistic shopping experience...

Woo is the leading ecommerce platform, powering more than 3.6 million online shops. Woo empowers anyone, anywhere, to sell anything with unlimited extensibility and flexibility. Get everything you need to launch an online store in days and keep it growing for years...

If you think about selling your old clothes online, two reselling apps immediately spring to mind - Vinted and Depop. Both platforms are dominant forces, connecting 21 and 26 million users worldwide, respectively.

However, while both apps provide practically the same services, they differ in a few key areas. That leads us to the question, which of these two reselling platforms is better? To answer that, we must take a closer look at the two.

A few key names come to mind when it comes to online shopping, including Amazon, eBay, and Aliexpress. Many people are familiar with Aliexpress, the giant Chinese e-commerce company. But what about its counterpart, Alibaba? Essentially, Alibaba is focused on selling products to businesses instead of consumers. Which one is best for your needs will depend on what you're looking for.

When you start an ecommerce business, there are many important, practical aspects that have to be resolved. One of the most obvious ones is an effective shipping plan that will allow you to successfully deliver your products to customers without losing your head and too much time.

Your shipping strategy should be cost-effective and sustainable. It also has to be tailored for your business model and budget. When it comes to shipping products, you can decide on flat-rate shipping. Is it something worth considering? Let's find out.

Launching an e-commerce shop is a very interesting option through which any type of business can start operating on the digital market today, thereby increasing their turnover, reaching new markets and improving their sales.

Choosing Wix to create an online shop facilitates the entire process of design and development, while the user maintains control over the various aspects of their e-commerce site. Anyone can purchase a Wix plan and create their own virtual shop in a simple and intuitive way. All it takes is a few hours and you will be ready to start selling online and getting the most out of your business.

eBay is one of the oldest marketplaces in the world and one of those with the greatest number of daily purchases. This platform has been able to adapt itself over time to market needs and, today, it continues to enjoy a privileged position on the market.

The great quantity of users who sell their products on eBay means that competition on this platform is very high, particularly for a large number of sought-after or very popular items. Standing out from the crowd is not easy, and you will need to implement certain practices in order to appear in the top positions of the platform’s search results.

Alongside Google and Microsoft, Amazon is one of the great internet giants. This company is not just one of the largest marketplaces today, it is also a huge corporation that offers all sorts of online services for businesses and individuals, such as audiovisual streaming content, videogames or cloud-computing services, for example.

Amazon Business is one of the many services offered to companies, SMEs and freelancers, with a special profile that allows them to enjoy a range of benefits.

Creating an e-commerce site is a highly interesting option for any business owner or company today, as it offers the chance to reach an enormous international market who use the internet, computers and smartphones to buy products and services online.

When it comes to developing an online shop, you will need to make a few very important decisions, such as your choice of domain name, the type of hosting service purchased and the e-commerce creation and management tool used. Among the options available on the market, WooCommerce by WordPress is one of the most popular, given the great wealth of benefits it offers – both to the shop itself and to its users.